Chrysler was in the midst of one of the greatest comebacks of all time and was looking for an agency to handle their retail and event advertising. The new owners (Fiat) were looking for advertising that was entertaining and didn’t focus solely on sales price points.
The Big Finish was able to break through the clutter and hit its audience squarely on the chin, all while keeping true to each brands individual voice. And as an added bonus, we showed the world how to decorate a Christmas tree in just under 10 seconds.
Dodge, Big Finish
Ram, Big Finish
The Chrysler Town & Country is America’s best selling mini-van. You don’t earn that accolade by having poor quality and not working hard. So when J D Power awarded the Town & Country the 2011 Initial Quality Award we took 30 seconds to celebrate and then got right back to work.
Chrysler Town & Country, Celebration
To announce Ram as the Official Truck of Hockeytown we created a campaign that has the Ram 1500 taking on the Mule (Johan Franzen). Here’s one of four that played locally and on the jumbotron at Joe LouisArena.
Ram, Ram vs, Mule