Chrysler was in the midst of one of the greatest comebacks of all time and was looking for an agency to handle their retail and event advertising. The new owners (Fiat) were looking for advertising that was entertaining and didn’t focus solely on sales price points.
The Big Finish was able to break through the clutter and hit its audience squarely on the chin, all while keeping true to each brands individual voice. And as an added bonus, we showed the world how to decorate a Christmas tree in just under 10 seconds.
Dodge, Big Finish
Ram, Big Finish