Retinoblastoma is a rare form of children’s eye cancer that’s 98% curable if detected early. We teamed up with the imaging community of Canada (Fuji, Kodak, Nikon, etc.) to create a fully integrated awareness campaign to inform parents that detecting this disease is as easy as flash photography.
Moms take so many pictures of their babies, they could be likened to members of the paparazzi. To take advantage of this habit, we’d team up with the popular photography blog called Momarazzi. In addition to celebrating their love for their children through photos, we’d promote the education/awareness of a life-saving technique for checking children for Retinoblastoma